Jooho's approach combines art and technology to create user experiences that resonate with the universal human condition. His interest is condensing complicated topics from several fields into elegant, user-centered solutions that engage and benefit. Whether redesigning goods or inventing new offers, Jooho pushes boundaries while maintaining simplicity, consistency, accessibility, and an openness to development through feedback.

His designs reflect a concept of enhancing lives via intentional technological integration, resulting in meaningful interactions. Jooho's work has a fundamental ethos: to combine form and function to create emotionally compelling experiences.